Behind the Scenes: Ô SABLÉ Debut
Our participation in London lifestyle Popup at Aéroville shopping Centre, Paris
Ô SABLÉ was born from my passion to create beauty products that reflect the nature and diversity of the French Caribbean.
After working on the concepts, formulation and administrative aspects of the business the next challenge was to start selling.
Our debut launch occurred unexpectedly. Although the launch would deviate from our original marketing and selling plan, this change would turn out to be a worthwhile surprise.
Ô SABLÉ had been selected to be part of London Lifestyle Popup, an event sponsored by the Department for International Trade. This event was designed to showcase promising new British Brands from various retail sectors to the people of Paris. The event took place in the beautiful Aeroville shopping center of Paris during winter of 2017.
Our participation marked the official launch of the brand with the initial Ô SABLÉ Apothecary range including our Pure Cacay Oil and Travel Set of 3 Exotic Oils.
Following on from the launch, we have extended the range with the Apothecary Aromatic and Scented Bath & Body Care products.
Read more about our launch in the last issue of Just Entrepreneurs Magazine NEVER IGNORE A PHONE CALL.